Learn How to Include Links in Press Releases to Acquire Maximum SEO Benefits for Your Brand
Press releases are not only used to get immediate media coverage but to boost the SEO of your brand as well. If you use the right techniques, it will help you to reap major SEO benefits from your press release. The most common and effective practice to achieve SEO friendly press releases is to embed appropriate links in the content. Be it your website or social media – the links drive the traffic to wherever you want. In return, you get much improvement in your search engine rankings. Links can generate vast audience engagement if the press releases are published on reputed sites or get picked and spread up by the major press outlets in your industry.
Embedding links in the PRs is not an easy process. You need to follow certain rules to make sure they look natural. Otherwise, the PRs will be removed by Google itself. Well, here are some tips that will let you know how to include links in press releases effectively:
Use them as keywords
Previously professionals used to just include the links in the PRs as links. They used to just write, ‘click here’ or ‘visit the website at’ and then just add the link. The days of embedding links that way are long gone. To make your PR more attractive and garner most of the SEO benefit you should use keyword-based anchor text. It could be just a single word or it can be descriptive. Just make sure it blends with the sentence and looks natural in the context. That way search engines can classify your website better and it is more effective in letting the readers know where to click so that they can visit your website.
Link different pages of your website
Most press releases only consist of the links to the home page of a website. Humans have much shorter attention spans these days. Suppose, you want your target audience to know about a certain event like a sale, discount, or offer on your website. If you only provide them the link to the home page, it is most likely that only half of the readers will make an effort to go to that particular page after they are directed to the home page. Therefore, it is better to offer the link of the particular pages that you want your customers to visit. It helps amplify the ranking of the pages in the SERPs. But make sure not to overcrowd the press release with too many links.
Offer links to your social media
The power of social media in terms of marketing is rising day by day. It is a place where you can find and communicate with all of your customers and investors, under one roof. You can also make announcements about all the happening within the company. As not, all the events cut for a press release, driving your customer base to these platforms is the best way to stay relevant in the market. Provide links to all of your social media accounts in the PR so that the readers can follow you and stay connected with your brand regularly.
Link previous press releases
Every press release is about a different topic. If you want your audience to get a better perspective of your brand you may redirect them to your previously published PRs by adding their links in the content. The more the readers click on these links the more they get involved with your brand. You will be able to increase your brand value and trust by embedding the links of your earlier press release in the current PR. Go through the past press releases and the links that are most relevant and provide more perspective on the current topic.
Link instruction and review pages or sites
If you have a video instruction that you have uploaded for the product featured in the PR, you should definitely embed the link on that page. It will help your customers get more insights of your products. You can also insert the links of review pages on your site or other sites in the PR. The audience will be more trusting of your brand by going through them. Just make sure that you have linked mostly positive reviews on the pages.
