Top 8 Book Promotion Ideas for Authors to Boost their Sales and Popularity
There are a lot of authors who write books because they love to write. However, professional authors write books with the aim to reach a huge number of readers to market their books. There are a lot of reasons why an author requires effective book promotion and effective planning needs time and investment. Book promotion and marketing enables more readers to know about the book and enhances its exposure and sells both. Though there are many effective ways of book promotion, it requires an ample amount of research and hard work to proceed with the promotion.
It gets quite daunting for every author to find out a suitable promotional website for this purpose, here are some proven tips that enhance the sales of your books as well as their popularity in the field.
1. Create your own blog or website
This is one of the crucial book promotion ideas for authors that help potential readers find your book more easily. This idea can be implemented even before the completion of the publication of the book. Don’t forget to update your website with relevant articles and blogs that will help the visitors find your book with relevant search results.
Let’s say your book is based on self-help practices. Then you need to craft articles based on the latest scientific research in a similar field or insights of the data. You can also add easily recognizable characters and books in reference that puts a deep impact on the readers as well.
2. Make your research
Find out the most popular books in your genre and understand the pattern of what makes them the best sellers. Research on your niche and book genre to explore new books and authors the same as you. It is not about the subject matter, but the appearance that creates the first impression. You can utilize their style of cover, fonts, and titles to draw inspiration. With the help of insightful and balanced information, you are able to create a masterpiece that will be liked by most readers around the world.
3. Content Marketing
Content marketing is one of the best marketing aspects that generate more brand awareness through different content like a press release, news, book review, and so on. Usually, the content is optimized with SEO practices to make sure each of the content is turned into effective marketing tools. It is further distributed over many media and news platforms to garner more attention from niche readers, journalists and reviews as well. Content marketing can also enhance your book’s online presence and visibility. You can hire a content marketing agency for the task or can pitch to different platforms in order to get featured in their guest post, blogs and articles.
4. Exciting Book Blurb
A book blurb is like a synopsis but more of a brief promotional piece of content within 150 words. This appears in most of the promotional pages and even on the rear cover of the printed books. In order to promote your book, you would need to write an exciting book blurb that quickly grabs the attention of curious readers. Depending on the book genre, try to incorporate more compelling words that explain the story and subject matter without revealing it completely. It helps to generate more anticipation and readers will be looking forward purchase the book. It is also important before the completion of the book since it creates a huge buzz at the time of publication.
5. Design the cover professionally
They say, ‘Don’t judge a book by its cover’ but in reality appearance definitely matters. When browsing through a lot of books to purchase, the readers judge the books with just a glance at the cover and synopsis without going through the chapters or any further research. That is why book covers play a vital role in the promotion that helps to reach more readers. But as a writer, you need to focus on writing more than the cover art. That is why you need to design the cover of your book with the help of a professional agency.
6. Social Media Marketing
Most online users these days are active over the social media platforms like Facebook, Instagram, and Twitter whether a potential reader or a customer. Utilize social media platforms for writers to reach out to a huge number of target audiences and readers as well. It also helps to get likes, shares, retweets that help to gain more popularity. In social media, the impact lasts longer with the potential readers being engaged through platforms. They will share the content further if they like it, and the promotion will keep going.
7. Amazon’s Kindle Direct Publishing (KDP) programs
Amazon helps its readers to find the books which they are exactly looking for. It is usually done by analyzing the activities and purchasing behavior of the customers or readers on the website. Utilizing these in-depth overviews can help the authors reach out to the potential reader base more accurately. There are multiple categories like The Bestsellers and Hot New Releases, New and Noteworthy books, and so on. The platform also keeps suggesting the buyers with options like, ‘Related to items you’ve viewed’, ‘Recommended For You’, etc. Enrolling in the KDP programs is quite a convenient way to reach relevant readers more accurately. Amazon also allows the authors to create ad campaigns for their book that will be popping up on the website page.
8. Join the author programs and book discounting platforms
There are numerous author programs taking place online where both emerging and established authors gather to share their thoughts. Joining these programs will help to improve your knowledge in the field that enhances your marketing approaches. There is also some book discounting sites that offer readers books at a completely free cost or along with some huge discounts of up to 50%. Apparently, it might seem like you are making a loss but it is a limited deal offer and only enhances the marketing reach of your book. After all, who does not like a discount?
Final Thoughts
Book promotion is as intriguing as any other promotion and it requires strategizing properly to get the best results. While it could be a little overwhelming for you to handle the whole process of promotion, hiring an authentic promotional agency can remove your worries. Make your research, utilize the fore mentioned tips, and avail of the offers that suit your budget and requirements. Happy writing!
I am Darryl Broadhurst and i give investors an insight into the most recent news hitting the “Technology” sector in Wall Street. I have been an independent financial adviser for over 11 years in the city and in recent years turned my experience in finance and passion for journalism into a full time role. I perform analysis of Companies and publicizes valuable information for shareholder community.
