How to Get the Best E-commerce Website Design for Your Online Shop
If you are willing to open an online shop and increase your sales there, then it might be a better option. The world is a huge competition and if you are willing to build your clothing line or a huge shopping platform then going for a good e-commerce web design will do the job. Some essential plugins will help your website to work properly for your audience and bring more engagement.
For E-commerce to function properly here are some features that will help your business:
1. Search Bar
The basic motif of an E-commerce website should have a search bar. This will help your users to find or look for the specific things they have been looking for. This feature of an effective E-commerce website design will increase customer satisfaction by saving a lot of time and effort for your customers. You can drive a car without fuel and similarly, you can run a woo-commerce website without a search bar.
2. Security
You cannot afford to compromise on this step. Whether you are running a woo-commerce platform or any other website with has a payment gateway should have strict security, otherwise, your customers might start to lose money and you will be left with no customers at all. So, give a tact website with brilliant security, these are some of the basic things that you must offer.
3. Responsiveness
The responsiveness of a website is equally important and if you are willing to create a long-lasting relationship with your clients then you must have an interactive interface for a better experience.
4. Multiple Payment Options
Another highly important option that you should offer your clients is several payment options, from online payment gateways to cash on delivery, all of these aspects should be a part of your website.
5. Shopping Cart
Offering a shopping cart for your customers to add as many products and review them accordingly will only increase your customer satisfaction and the sustainability of the clients. Similarly, you also have to give them the option of ‘Wishlist’. They save several products to buy later.
6. Fast Loading Option
The website has to be fast-loading, and a lagging buffering website might not give you the desired outcome, as everyone knows about the lessened attention spans of people these days. Not just a fast-loading website, there should be more options like:
- Mobile Friendly
- Easily Navigable
These will help your customers to visit your profile more often and choose things as per their needs and tastes. These are a few must-have features of an E-commerce website.
7. Customer Support
When you are making a website you offer your customers the required support in case of any further inquiries. This is essential that you have a team who will be ready to speak to your customers 24/7 and give them proper answers to their inquiries.
8. Reviews Sections
Offering a reviewing section is a great option. In this way, happy customers can vouch for your brand, and on the other hand for unhappy customers, you can strive to offer better services. But at the end of the day, you cannot make everyone happy and completely satisfied, though you can pacify them with more options. Regardless of your gesture, some customers are still going to be unhappy with your services.
9. Images and Videos
Each of your products should have photos and if you are willing to build better branding for your business then also offer videos of these products as well. This will allow them to bring more sales to your company.
10. Guest Checkout Option
With this option, you can invite a fleeting audience to visit your website without logging in. They can have a glimpse of your website and the products you have on your website and they can choose and compare them as per their requirements. Apart from this, you must also give them the options of:
- Customer Login
- Paid Subscriber Option
These two options are for your exclusive sworn-by customers and to meet up with their requirements. With this option, you can tie up with other business owners to sell your products locally making you a good amount of money there as well.
11. Return and Refund Option
This is also a great way to keep a healthy relationship with your customers. If the product is not up to the satisfaction of your customer then they should be returning the product within the mentioned time. Keep it within 72 hours which will be extremely beneficial for your business to keep your customers and your customers can also be satisfied when they know if they are not happy with the product they can just return it within the mentioned time.
These are some of the most important and useful features of an e-commerce website, and if you are willing to strive for better, you can also add some elevated options for your website as well.
I am Jessica Gonzalez and i have over 16 years experience in the financial services industry giving me a vast understanding of how news affects the financial markets. She is an active day trader spending the majority of my time analyzing earnings reports and watching commodities and derivatives. I have a Masters Degree in Economics from Westminster University with previous roles counting Investment Banking.
