5 Comprehensive Promotion Ideas from Book Promotion Services USA That Works
Writing a book is one thing, but marketing a book is a different kind of challenge. So here are some effective marketing ideas from Book Promotion ServicesUSA.
Book marketing might be easier for authors already working with a publishing agency. The agency usually handles everything, from getting reviews from critics to arranging book launching events and running social media campaigns. However, it is a big task for independent writers who have to do the marketing independently. Self-publishing writers need to sort everything on their own and gain ideas and inspiration from as many diverse resources as possible. Even the writers who are already in contract with a publishing agency, need to do some self-marketing as well to further strengthen the marketing campaigns.
Two valid questions define a successful book marketing campaign; one is what the potential readers will gain from the published book and the other one is why should your target audience pay attention to whatever you have to say. The first question determines the position of your book in the market while the second one focuses on building your author brand. Working with a book publishing agency will be a great help in this case. However, if you are doing everything alone, here are 5 exclusive tips from the renowned book promotion services USA that will make sure your campaign works.
1. Investing in a professional website
One of the major steps in your book promotional campaign is setting up your author’s website. When a reader comes across your book, the first thing he or she will do is to look you up. In this case, the reader must be able to find who you are on the first go, for which an author’s website is essential. You need to ensure that the website is well-built, well-designed, and most importantly professional-looking. When a reader visits the website, if he finds it hurriedly put together, they might end up making the same assumptions about your book as well.
2. Expand online presence
Another great tip from famous book promotion services is that you need to build an author brand and the way to do it is by expanding your presence, especially on social media. In addition to having an author website, you also need to build an author portfolio on channels –
● Different retailers like Amazon, Kobo, and iBooks.
● Social cataloging sites such as Shelfari, GoodReads, etc.
● Self-publishing platforms such as Kindle Direct Publishing (KDP), IngramSpark, etc.
3. Social media marketing
Another must-do for a self-publishing author is building a solid social media presence. The first step includes getting the same username for various social media platforms like Facebook, Instagram, Twitter, Tumblr, TikTok, LinkedIn, YouTube, Pinterest, About.me, etc. This is important even if you don’t stay active on all social media platforms. In that case, you need to direct your readers and target audience to those where you stay the most active. Use hashtags and post regularly and stay connected to your followers on those platforms.
4. Take leverage of the video content
If you think people who read books stay away from visual content, it is a wasted chance for you. Readers are always visual beings and you can easily get to them if you focus on including video content in your marketing. To include and increase video content in your marketing campaign, you can host readings on YouTube. You can choose your favorite chapter from the book and read it exactly how you would like your readers to read it. Another way to incorporate video content is by launching book trailers. You can also do some Q&A videos where you can read and answer the most awaited questions about your book. This is such a good and fun way to expand your fan base and make more people interested as well.
5. Collect book reviews
If one thing that people believe, that is reviews from other people. You can do so by providing an Advanced Readers Copy (ARC) to critics and contacting them before you release the book. You can also free book copies to your email list and ask them for a review in exchange. At the same you can send your book for editorial reviews as well, gaining acclaim that you can heavily use for your book marketing.
If you are still struggling with marketing on your own, you can hire an expert or any book promotional services online that will fit your budget and will get you authentic sales in return.
I am Jessica Gonzalez and i have over 16 years experience in the financial services industry giving me a vast understanding of how news affects the financial markets. She is an active day trader spending the majority of my time analyzing earnings reports and watching commodities and derivatives. I have a Masters Degree in Economics from Westminster University with previous roles counting Investment Banking.
