How YouTube Video Marketing Is Changing the Outlook of International Brands
Marketing through the platform of YouTube has become a trend now. The significant effect of this method has led brands to sign up for real YouTube video promotion.
The recent years have been revolutionary for international brands in terms of all the aspects. These brands have quite brilliantly used the global platform of YouTube to connect to the audience and turn them into a global community. As per studies, almost 83% of famous international brands have turned to YouTube video marketing, in order to reach a larger audience as well as to interact with the existing and the potential customers. YouTube video is a significant part of online marketing and this method of promotion is reaching new heights with each passing month.
There is a reason why with each passing year, more and more brands are opting for real YouTube video promotion. The versatility offered by this method of marketing has brought the big brands way more profit compared to other methods. Well, if you are still in dilemma, here are 5 ways YouTube video promotions are benefitting the global market.
The visual appeal
A man’s brain is more responsive to visual appearance. A picture is proved to cause so much engagement to a brand, so just think how much benefit moving pictures or videos can bring in to the brand.
High conversion rate
Marketing through YouTube videos can earn a brand a hell lot of money. Adding a video for each of the new announcements or product launch or any news regarding the brand, increases the conversion rate of potential customers turning into regular ones.
Increased sales
The more people watch videos related to a brand, the more they get attracted to the products or the services. Well, according to a study, as many as 79% of YouTube users that viewed a product explainer-video, went on to purchase it.
Google-friendly
YouTube videos are not only user-friendly but Google-friendly as well. A video of your brand helps in reaching a greater audience through Google searches of the users. Being the owner of YouTube, appearing on the results of Google search, can significantly help in the growth of a brand. However, you always need to make sure that the videos are optimized for SEO and for that you can opt for real YouTube video promotion.
Social media engagement
According to numerous studies, brands have observed rapid acceleration in their growth through social media marketing and YouTube video marketing has always been an important part of it. The social media platforms have become video-friendly in the last few years and with each share, the overall reach of the brands has also increased.
I am Jessica Gonzalez and i have over 16 years experience in the financial services industry giving me a vast understanding of how news affects the financial markets. She is an active day trader spending the majority of my time analyzing earnings reports and watching commodities and derivatives. I have a Masters Degree in Economics from Westminster University with previous roles counting Investment Banking.
