Everything you need to know about the Free Press Release websites and their relevance
The paramount importance of press releases is not unknown to business owners and marketers. Most of them prefer to avail themselves of a PR service that can boost the growth, sales, and exposure of the business. There are multiple websites offering paid and free PR services for all kinds of business owners out there whether a small scale or big-scale one. If you have a business and looking forward to avail of a service, it should normally occur in your mind that which service should you opt for? Usually paid services are highly effective and offer a lot of benefits but it takes a fair amount of investment.
If you are wondering whether Free Press Release is worthy enough or not, here is a complete guideline to determine its relevance and effectiveness.
What is a Free PR website? How does it work?
Free PR websites work as hubs for content where press releases from all businesses and industries can get featured. It acts like a PR repository where PRs from all niches and industries can be found categorized in order. Here are some of the beneficial aspects of the free PR websites that make everyone avail of it.
- It is a platform to monitor activities of any particular industry
- It is a place to get content of famous journalists, authors, influencers as well as freelancers
- It helps to drive a lot of web traffic
- It is the safest place to9 generate inbound links
But at the same time, there are lots of inherent problems which comes along with these free PR websites
- There are so many writers and content out there, it gets almost impossible to find a particular content even if you want to.
- Many contents can appear irrelevant or no longer news-worthy
- Mostly the content appear spammy on the other platforms
The difficulties of a free PR
- Poor visibility
Since free PR websites are not affiliated a renowned newswire or media platforms, it often fails to provide the online visibility that everybody seeks. A recent report says that only 5% of all PR sites can get you featured in Google News and the rest of them are not so effective. Since it is free PR, do not expect much. The paid services cost more due to its huge distribution network.
- Not fully optimized
The press releases are fully optimized with the modern SEO (search engine optimization) practices so that it appears with every relevant search result. The optimization helps to solve the purpose of a PR which is often ignored by the free websites. As a result, the content does not get reach a huge number of people even if it is submitted on professional platforms.
- Followed inbound links
The free PR websites are followed by inbound links as it allows creditability. However, with the modern practices; the marketing value of these has greatly reduced as it is no longer relevant. A recent report says that 29% of sites generate inbound links but at the same time the quality of the content is below average. Such spammy and poor-quality PR hubs should be avoided at any cost.
Conclusion
Free PR websites carry very little marketing value and most of the time it appears spammy to other readers, journalist and reporters. Even if you are capable of crafting incredible content, it won’t show fruitful results unless distributed effectively through promotional campaigns. As paid professional agencies can perform the task with ease and expertise, it is better to not avail of free service.
I am Dale Joines and i am passionate about business and finance news with over 4 years in the industry starting as a writer working my way up into senior positions. I am the driving force behind guruobserver.com with a vision to broaden the company’s readership throughout 2016. I am an editor and reporter of “Basic Materials” category.
