Get to know the factors of PR that affects the press release cost in US
Despite the rise of the other marketing programs and the decline of print journalism, Press Release is still one of the greatest marketing tools for business. It is a written piece of content that is effective enough to gather attention from the target audience and potential investors from the niche industry. Such an efficient marketing tool can be availed of with an exchange of a nominal amount. However, there are a plethora of PR websites available over the internet and the price can fluctuate. The press release cost in United States ranges from free to expensive depending on its marketing requirements and distribution.
What is the actual price of a press release in the United States?
PR is fairly inexpensive but when it comes to a writing and distribution package, different agencies have different pricing systems and it can revolve around the high and low end of it. At the lower end, it goes as low as 0-$5 and on the higher side it can reach up to $5k depending on the requirement. There are many factors that put a deep impact on the pricing system. An understanding of those factors can help to grow a better idea.
Cost Factors
Quality – They say, ‘you get what you pay for’ and it is very true for most of the cases. Depending on the price range, there are multiple ways to get yourself a press release.
- $5 – $10 – Fiverr and other beginner writers provided PR writing service at a very low-end price but the quality of writing can lack at some marketing adjustments should be taken care of by the experts. It does provide any distribution.
- $10 – $50 – This is the range for freelance writers who can write like professionals with a chance of gaining huge exposure. But the distribution network is more likely to not so strong in this case.
- $50 – $250 – This is the range for professional writers and small-scale agencies who can come up with brilliant marketing right-ups that can attract journalists and media as well. The content is optimized and goes through a proper distribution network to gain maximum attention.
- $250 – $500 and above – This is a premium package for large-scale business owners with bigger budgets and requirements. It helps to maximize exposure through the media platforms and newswires along with online engagement, web traffic, and visibility. It also provides analytics and communicates with clients for further changes.
Payment method – There are various payment options to pay the press release cost but not every one of them is beneficial.
- Flat rate and Hourly – Hourly rates are quite low and tend to attract more users to avail of it. But low rates always do not indicate less expenditure as the writer can take longer to produce the content and take a handsome amount after some time. The better option here is to go with the flat rate which is much more convenient and shows more expertise.
Retainer and La Carte – For any agency, it takes some time to know about your company, its services, and products, knowledge of the niche to come up with good content. While it might sound good to pay for PR for once but it misses out on the intricate details. The retainer allows you to pay on a monthly based subscription process which costs much but if you consider the invested knowledge, time, and number of PRs; it costs much less per PR.
I am Dale Joines and i am passionate about business and finance news with over 4 years in the industry starting as a writer working my way up into senior positions. I am the driving force behind guruobserver.com with a vision to broaden the company’s readership throughout 2016. I am an editor and reporter of “Basic Materials” category.
