Where To Promote a Self-Published Book: Useful Tips For Authors

After the prevailing experience of writing a book comes the much-feared part, where to promote a self-published book. This article has some practical tips for it.

The self-publishing book business is a fierce market and it becomes more intimidating when it comes to promoting a book. However, if you follow well-strategized ways then this tedious job becomes interesting. For aspiring writers where are some effective ways to promote your books after you self-publish them:

Book Marketing Can Be Divided Into Four Stages:

The main goal is to know how and where to promote a self-published book. And this can be divided into 4 stages, these stages are:

• Pre-launch marketing options
• Email marketing options
• Pre-ordering options
• Post-launch marketing options

With these marketing options, you cannot just reach a target audience but also you can excite your existing audience by reaching them before you launch the book. The book itself must have engaging characteristics. And with the added marketing attributes to bring the attention of a larger audience base, you can thrive in the business.

1.  Pre-launch Marketing

The first step in promoting your self-published book is building an audience before the book is released. To start with you have to follow these steps and make sure you use each of these aspects to make sure your book sales thrive in the long run.

• A Captivating Description

The first and foremost part of this extensive process is offering a captivating description for your books. The description should grab attention and also make sure that it becomes the most engaging way to share a bit about your book but not too much. Getting people excited about your book should have a great opening with this description.

• Attributes of a Classic Description
• Start with a hook
• Initiate a personal connect
• Showcase your expertise
• Don’t give away a lot about your book
• The length of the description should be between 150-200 words
• Use dynamic fonts like bold, italic, and bullets

This is very important because it doesn’t matter if have written a compelling book at this stage. In this stage, you will have to make sure that people get excited to read what’s in your book.

• Have an author’s Website

Make a website for your writing career. Having a website can be extremely helpful for your career. On this website, you can share your story and along with it, you can also share a bit more about your books. Apart from that you can link your social media handles with this website. Apart from that you can also link every article and blog you publish to elevate your marketing game to the next level.

• Warm Up Your Audience

If you are completely confused about where to market a self-published book, then you can start with these options. This is another extremely important pre-launch step that will help you reach a better and wider audience.

• Write Blogs – apart from your description and website contents about your book, you can go for blogs to share about your book and you can distribute it on various websites where you can reach a lot of readers.
• Create Podcast Videos – this can be an excellent way to introduce your thoughts through communication. Many online podcast hosts will help you to get this step done, you can reach out to them and they can arrange an episode accordingly.
• Social media posts – posting regularly on social media is a great way to divulge more exposure for your books. Make sure that you go for regular social media posts along with all the blogs and press releases you use to upgrade your marketing aspects.

To reach more audience you need to explore as many options as possible. If you try to promote a self-published book without these attributes it might not be a great success, but with these aspects, you can reach a larger audience base.

2.   E-mail Marketing

Once you have grown your audience adequately you need to make a mailing list. And when you are about to launch the book you can use this mailing list to reach your audience. This can be a great addition to your promotional works.

3.   Pre-orders

Make sure you have a pre-ordering option. In this way, an excited audience can pre-book your book a few days before your book launches for the masses. You can share this pre-order link to social media and your author’s official website.

4.   Post-launch Marketing

To further the impact of your book launch you need to follow these aspects also. Here are more options to promote your self-published books.

• Get Books Reviews

Contact book reviewers there are plenty and ask them to write about your books. This can also extensively boost your recognition and offer validation to your books. Make sure that alongside social media book influencers’ reviews, you need also to maintain a good equation with well-known reviewers in the book industry.

• Outreach Campaign

You can also run an outreach campaign for your book. This can be a great option to bring a better number of crowds for your book. These outreach campaigns include:

• Influencers
• Websites
• Blogs with large traffic
• Well-known organizations

With an outreach campaign, you will get a lot of things done and you will also be captivating the minds of many. This can be a game-changer for your book.

• Utilize Social Media Platforms

To acquire social media attention even after your book has launched so you can reach a better audience through social media marketing. Here are tips on how you can use your social media for the betterment of your book. While you share your books on social media you need to take care of these aspects:

• Use promotional contents
• Go for paid social media advertisements
• Launch a giveaway or a challenge
• Post some quotes as teasers
• Add readers’ posts
• Redo your social media bio
• Use hashtags for better engagements

• Places to Promote: 
• Facebook – Facebook is one of the largest social media platforms where you can say and do a lot of things and when it comes to promotions this can be an extremely profound platform as well.
• TikTok – there are plenty of book influencers on TikTok you just have to reach them and promote your book through them.
• Goodreads
• Instagram
• Reddit
• Twitter
• Quora

These are some of the most useful platforms that will help you grow more audience and acquire more readers for your books. Along with these aspects, you will also have to opt for better promotional options that will bring even those who are not on social media.

• Go For Professional Book Promotions

Lastly, you can go for professional book promotions that re can do each of these steps more effortlessly. From writing your bio to creating your website and engaging people on social media and other online media outlets, they will take care of every aspect of your book marketing.

Which option you will go for is up to you. You can take the longer way and DIY everything on your own and keep that exclusive personal touch on each of these posts, or you can delegate this marketing aspect to the marketing professional and concentrate on your next project.

Jessica Gonzalez

I am Jessica Gonzalez and i have over 16 years experience in the financial services industry giving me a vast understanding of how news affects the financial markets. She is an active day trader spending the majority of my time analyzing earnings reports and watching commodities and derivatives. I have a Masters Degree in Economics from Westminster University with previous roles counting Investment Banking.