6 Things to Keep in Mind When You Post Press Releases in Social Media
Press releases are the most effective way of promoting your brand image in the form of news and through media and news outlets. The first goal of issuing a press release is to get the attention of the journalists and media outlets. You can connect with them and make sure they share the most significant news about your company with their readers through the press releases. You also need to achieve your main goal that is to connect with your target audience and the investors. You can upgrade your strategy by sharing your press releases on different social media platforms. It can amplify your online visibility and exposure in just a matter of days. Here is how to get your consumers hooked on your press release through social media:
1. PR distribution services
Getting the attention of the major media outlets in your specific industry is no joke. There are thousands of similar brands that are also vying for their attention simultaneously. The best way to get guaranteed placement on hundreds of top publishing houses is to get the services of a reputed press release service. They have social media share buttons with which you can post press releases in social media. Your followers will not only go through them but share them further getting you more followers in the process. The professional PR agencies also have their own followers on every social media platform and they share the PRs of their clients with their huge audience base, bringing the spotlight on you.
2. Start a blog
Blogs are extremely popular these days. People like to go through blogs to know more about a certain topic, product, or service. You can start your own blog and post your press releases on your blogs. You can add share options on the blogs so that your readers can further spread them through their own social media accounts. You will be easily exposed to a broader group of audience who can convert to buyers if they like what they read. You can directly share your blogs embedded with the press releases in your social media pages as well for an added push.
3. Write an eye-catching headline
The headline is the most important aspect of your press release whether you are sharing it on social media or not. When you share your press release links on your Facebook, Twitter, or Instagram page, the headline is visible to the audience in the post. So, it is the first thing your readers will notice and make an impression on them. So your main strategy should be to create a powerful and interesting headline that will attract them to read the rest. You should add keywords to make it more SEO-friendly to maximize your online engagement.
4. Add short ‘Tweetable’ quotes
Quotes are proven to add reliability to the press releases. A significant quote from a prominent figure in your company can help your brand form a stronger public image or even recover its lost reputation. If you want to get the highest amount of online exposure through social media, make sure to include quotes that are interesting and sharable as Tweets. So, big quotes are not suitable for social sharing. Add quotes that are short, to be more specific keep them 100 characters or less.
5. Write a killer PR
Your work does not end after you get your followers to click on your PRs through social sharing. You need to keep them engaged so that they read the whole thing, click on your business website, and share the press release with others as well. So, a poorly-written PR won’t satisfy your audience and increase your visibility rate. That is why writing a perfect press release is necessary. It should be highly interesting and relevant to the readers. You can add multimedia to make it more compelling to the audience.
6. Tell your followers why your brand is relevant
You should always write and distribute the press release keeping your target audience in mind. Make sure to choose a topic that is relevant to them. Select the media outlets in your industry that are frequently visited by the target audience to get the best results.
I am Darryl Broadhurst and i give investors an insight into the most recent news hitting the “Technology” sector in Wall Street. I have been an independent financial adviser for over 11 years in the city and in recent years turned my experience in finance and passion for journalism into a full time role. I perform analysis of Companies and publicizes valuable information for shareholder community.
