How to Write a Business Press Release: 6 Essential Tips
A press release can be a remarkable way to let people know about your brand and increase its credibility. On the other hand, it is also a monumental way to gain positive media attention. A well-written press release can generate a long-lasting impact on your brand and business in multiple ways. But writing a business press release is not always easy. These types of press releases have a different angle than normal ones so here are the most necessary tips to perfect the writing for a press release that is business-related.
But before moving forward to the tips and tricks, let’s figure out what a press release is and what can be the primary benefits.
What is a Press Release?
A press release is an official statement published by brands and businesses to gain media coverage. The primary purpose of publishing a press release is to publish important news about the business without embellishment. It is not an overt pitch regarding sales. A press release is also not meant to highlight every big or small detail about your business. It is about providing enough material regarding a newsworthy event of the business to the media.
What Can a Press Release Attain?
A well-written press release if provided with the right information can attain so much for a business. These are –
- Garner brand awareness and generate publicity
- Gain media attention
- Build brand credibility
- Improve SEO results
- Shape public opinion and perception
- Increased sales
The 6 essential points your press release must have
1. 5Ws in the Opening Paragraph:
The opening paragraph of your press release should contain the 5Ws of journalism. It is the best way to attract reporters and journalists who have little to no time on their hands. These 5 Ws must contain all the important facts about the content, such as – Who is this story about? What is happening? Where is it going on? When will it occur? And lastly, Why is it important?
2. Be Unbiased:
While writing your content, remember a press release does not promote a product directly, so if you write or claim your product or service to be the ‘best’ in your writing, it will not be appealing to the journalists. You can add these kinds of hyperbolic language only when you have won an award, otherwise, just state the facts and let the media decide.
3. Remove the Industry Jargon:
Most reporters and journalists, especially the people who they are crafting a news story for are not interested in what goes on in the industry and its jargon. So your press release should also be free of this unnecessary jargon and details. To make sure your content is not boring or too complicated, ask a friend to read it before you send it to the press.
4. Don’t Forget the Date, Location, and an Attractive Headline:
When a reporter is reading your release, he must know where and when it was published. This way it will give the press release more relevance. To make your content even more attractive, make sure your headline matches your content, is short, and makes the journalists read it further at first glance.
5. Let them Know Who to Contact and How:
Always add contact information at the end of the release so that the press knows where to contact in case of any other required information. It can be you or any other person associated with your business.
6. Add a Boilerplate:
The perfect place for a boilerplate should be at the end of the content which must include a summarized version of your business. This information rarely changes, something you would write in the ‘About Us’ section on your business website.
So don’t forget to follow these rules and see your press release generating more ROI than previous times.
I am Darryl Broadhurst and i give investors an insight into the most recent news hitting the “Technology” sector in Wall Street. I have been an independent financial adviser for over 11 years in the city and in recent years turned my experience in finance and passion for journalism into a full time role. I perform analysis of Companies and publicizes valuable information for shareholder community.
