5 Determining Factors Of Press Release Cost
Still worried about the press release cost? Worry no more and find the determining factors of the distribution cost in order to get the maximum value for the cost.
The press release is one of the prior needs for every business as it can help to gain more growth and popularity while boosting sales. Yet a lot of business owners, as well as individuals, struggle to purchase a single package as it is simply confusing for them. There are numerous PR agencies offering diversified packages with different prices. While purchasing a package is not a big issue, it is important to determine whether you are getting value for cost or not. When it comes to press release cost, there are several determining factors that set the price for a particular package. Depending upon those factors, you can find a suitable package that is worthy and offers proper value for cost. Let’s check out the determining factors.
1. Distribution Network and Placement
The main cost for the distribution is determined by the distribution network or channel that is used in the process. While some companies can have a small network, some might have a bigger network with more than 300 news sites and media platforms. It is quite obvious that you would go for the bigger network but it can also cost you much. Secondly, the number of guaranteed placements you get from distribution is also important. So, it is not always the size of the network but the effectiveness of it that increases the price. So if you are spending much, make sure to confirm whether you are getting ample placements with credibility.
2. Relevance in Niche Industry
Only distribution is not enough but it has to be relevant as well. The goal here is to reach the target audiences and create an impact in the niche industry which helps to establish the company with brand awareness. However, if the distribution network does not involve any niche platform or media channel; gaining organic popularity can become difficult. Therefore, the relevance of distribution is also a determining factor for cost. It is recommended to go for an agency that focuses on your niche so that you can get value for money.
3. Presence in Market and Reliability
A business requires a PR agency that can become its partner. Reliability is one of the important factors that you should definitely consider. A popular agency that is revered in the market is more likely to charge you more due to its expertise and experience in the field. However, such packages are always cost-effective as they come with greater returns. A PR agency that is popular in the market is more likely to be reliable than an emerging company is zero experience and in-depth knowledge of the field. Since you are spending money; make sure to make no compromises with the PR agency.
4. Hosting, Link Embed, and Other Additional Services
There are a lot of elements included in the press release distribution campaign that make it successful. These additional services and features can also make the packages costly. However, it comes with greater efficiency when it comes to results. Here are some additional features that you can gain from a press release distribution service.
- Permanent Hosting
- Link Embed
- Multimedia Attachments (images, infographic, GIF, etc)
- Mobile Distribution
- Distribution over social media platforms
- SEO Optimization and Audit
The number of additional attributes can go higher than these essential ones. However, the more attributes are included, the more the price goes steep. So, if you are spending too much, make sure to check the additional benefits included in the packages.
5. Consultancy and Customer Service
Some PR agencies can also claim hidden charges for consultancy however it is mostly included in the packages only and users are not required to pay additional fees. But, the price of the packages can go where when starts from the consultancy. While it can get a little costly, it is also important to purchase a package where you can get some guidance on the process. The professionals make sure to consult with the clients before they embark on their PR distribution journey. Similarly, customer service and assistance is an important factor. A company that is reliable, trustworthy, and keeps 100% transparency with its clients is more likely to offer better value for cost than the rest.
Bottom Line
Based upon the aforementioned factors, you can find a package that comes with greater ROI (return on investment) and offers more fruitful results. Not necessarily you can save a lot in this case, but you can definitely find more value for your PR distribution needs that stay with a lasting impact in the market.
I am Darryl Broadhurst and i give investors an insight into the most recent news hitting the “Technology” sector in Wall Street. I have been an independent financial adviser for over 11 years in the city and in recent years turned my experience in finance and passion for journalism into a full time role. I perform analysis of Companies and publicizes valuable information for shareholder community.
